Getting started
How to track installs, uninstalls and churn rate
Installs, uninstalls and churn tell you whether your app is growing or leaking merchants. Here is how to track them, and what churn rate actually measures.
Lunvo tracks installs, uninstalls and churn from the Shopify Partner API event stream. Churn rate is the share of your active base, merchants or active subscriptions, that leaves over a period. Connect your Partner account once, and these update automatically with past history backfilled.
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Connect your Partner account so events stream in
Once your Shopify Partner account is connected, Lunvo reads the Partner API event stream and backfills your history, so you see installs and uninstalls from day one, not just from today.
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Read installs and uninstalls in real time
Each install and uninstall appears as it happens, per app and per merchant. This is the raw signal of growth and leakage, before any revenue effect shows up.
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Understand churn rate
Churn rate is the share of your active base that leaves over a period. Lunvo measures it on your active subscriptions and merchants, so a cancellation counts as churn, while a temporary freeze is tracked separately and not counted as a permanent loss.
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Use it to catch problems early
Watch churn against installs and revenue. A spike in uninstalls right after a release, or rising subscription churn, is the earliest warning that something needs attention.
See also
FAQ
What is churn rate for a Shopify app?
Churn rate is the share of your active base, active subscriptions or merchants, that leaves over a given period. It is the clearest measure of how well your app retains the merchants it wins.
How are installs and uninstalls tracked?
From the Shopify Partner API event stream. Lunvo reads install and uninstall events directly, per app and per merchant, in real time.
Is an uninstall the same as churn?
Not always. An uninstall is one form of churn, but a paying merchant who cancels their subscription while staying installed also churns on revenue. Lunvo tracks both, and treats temporary freezes separately.
Does Lunvo backfill past install history?
Yes. When you connect your Partner account, Lunvo backfills your install and uninstall history, so you see the full trend rather than only data from today onward.
Track installs and churn in one place, free during early access
Connect your Partner account and Lunvo streams installs, uninstalls and churn with history backfilled. Create your free account to get started.
Free during early access, no credit card needed.